The value proposition and key messages were the backbone of the small business design aesthetic. The look and feel of international currency was its inspiration.
UpsideDown Communications worked with Scotiabank International to develop the marketing communications for a new business line launch for test marketing in the Caribbean.
Beginning with the definition of the brand and the development of its value proposition and key messaging, UpsideDown then developed the overall look and feel, followed by the roll-out to a wide range of media channels.
The challenge? How do you maintain brand consistency and achieve recognition while ensuring that each medium communicates effectively?
The final deliverables? UpsideDown successfully launched the following marketing requirements:
- Value Proposition and Key Messaging Development
- Brand Design
- Brand Tool Kit and Brand Steward Guide Development
- Core Collateral Materials
- Photo shoot in Jamaica
- Radio
- TV Scriptwriting
- Search Engine Marketing
- Microsite Development
credit cards | print ad 1 | print ad 2 | kit folder | microsite | ATM poster | radio |
