In a constantly changing and highly competitive marketplace, a brand has to define its position clearly in order to compete. Especially if it happens to be a “challenger” brand.

After 60 years of running a highly successful business selling whole turkeys to retail stores in Western Ontario, Hayter’s Turkey Products saw the opportunity to build its own market share in the processed meats category and introduce its new range as a select and high quality retail offering. They came to UpsideDown for help to build their brand.

UpsideDown and the team at Hayter’s Turkey Products worked closely to define, position and bring to life the new Hayter’s Farm retail brand.

The Hayter’s Farm position in the marketplace and brand personality is reflected through the unique identity created and is then extended into a website as well as other promotional material. Packaging design has been created and will soon be launched into the market.

Taste and Tradition capture the essence of Hayter’s brand message.